If you want to make and sell crafts, jewelry, custom notecards, furniture, clothing or any other creative project that falls outside of the realm of drawing/illustration and fine art, you have two basic choices. You can create your own e-commerce site or you can sign on with a marketing platform that helps you market and fulfill orders.

If you sell crafts and jewelry worth more than $500 or $1,000 each month, creating your own website is the cheaper way to go. Although you’ll pay some monthly fees with your own site, you’ll pay no commissions on sales. And when sales are substantial, the commissions that sites charge when marketing for you are far more costly than monthly fees.

That said, filling orders is a lot of work. And it may be worth the money to have someone else do it for you. Moreover, if you’re just getting started, websites that specialize in marketing crafts can draw customers that would otherwise never find you.

But the choice is up to you. So, which do you prefer?

A. Sell crafts through my own website

B. Use a marketing platform to sell crafts, jewelry and other items.