Still White

What: Sell a wedding dress

Commissions & fees: $20 – $30 (see review)

Husl$core: $$$$$

Review: Still White is an online marketplace to buy and sell slightly used wedding gowns — many of which have never been worn. The site has a few features that make it attractive for those trying to sell their wedding gowns. First, it’s well established, bragging roughly 8 million page views each month. Secondly, your listing remains on the site until your dress sells. Why is that important when other sites promise to keep your listing active for as long as a year? Wedding dresses aren’t necessarily a quick sale. Extra time may be valuable. The site’s sellers are given two options — a standard listing, which allows you to post up to 4 photographs for $20; and a premium listing ($30) that buys you eight photographs and a more prominent display of your advertisement. Still White also attempts to boot scammers from the site, which is likely to deter — not eliminate — the vast array of cons directed at sellers. We like their flat-fee “until it sells” approach, the site’s traffic and the scam monitoring. Other highly-rated sites to sell a wedding gown Preowned Wedding Dresses and Once Wed.

What their users say: (We include both buyers and sellers here because the buyers may give you sellers an idea of how much to expect to get for your dress.)

From Wedding Wire:

“Awesome way to get your money back from your special occasion. My dress sold within a week. Brilliant!”

“So far I’ve had a great experience with StillWhite. I’m still waiting for the dress to arrive from across the country, but so far so good! I loved that you could browse the dresses, keep them on a watch list and message the seller asking any questions you had and request more pictures from them. I ended up getting a brand new, never altered $1,700 dress for $700! (She didn’t end up wearing the dress and it never left the bridal salon!) It was easy to communicate and once your ready to buy the seller just adds a “buy now” button to your conversation and then you make the transaction through pay pal. The only recommendation I would have was that maybe they could add a tracking number button you could add to the conversation so buyer and seller could both track the dress after it has been shipped. This site is a no brainer for budget friendly brides, you could even go to a bridal store and try on the dress before you buy it to make sure you like it!”

“Tried on a dress at Klienfelds and loved it. Checked Still White and there was the dress, in my size, a 45 min drive away, for half the price. Went to see it and it was just as described. Perfect experience.”

“Such a great website to sell my dress. It took about to months to make a sale and I had so many emails and people coming to try it on. Still White is a really good website to sell or buy a wedding dress on. Highly recommend!”

From Still White’s forum discussion (complaining that no one was nibbling on her dress advertisement):

“Hi, I sold my dress last week and you can view the stats for how many views I had and the time it took here: www.stillwhite.com/26313-monique-lhuillier. As you can see I had it listed for quite some time but I think it really takes time to find that perfect buyer. It’s a very important purchase and I think it’s reasonable to expect that selling a wedding dress won’t happen quickly. To increase my chances of selling my dress, I changed the main listing photo every couple of weeks and used the premium boost function a few times to promote it. I also reduced the price of my dress a few times. I would also recommend contacting the friendly Still White team who can further promote the dress on Instagram or via the Still White homepage. From my experience there is often a significant time lag between someone viewing a dress and actually enquiring about it. My buyer was ‘watching’ my dress for months before she contacted me so if you have a couple of watchers it’s a good sign. One last suggestion is to make sure you price your dress correctly. It’s easy for brides to see other listings for the same dress (whether on Still White or other websites) and to compare if it’s a good deal or overpriced etc. Good luck!”

“I have a small business and I sell my dresses on here. I have sold 6 of them and the quickest one was 2 weeks and the longest was 52 weeks. As the previous person mentioned its a very specific thing a wedding dress so someone is looking for something that they are particularly looking for. I would do what Marcelina said and boost your listing, change the photo a few times and just be patient and wait. Good luck ladies!”

“It may be worth trying a few different venues for selling, including any local classifieds, consignment, etc., in addition to Still White. I had my dress on here for a month with no inquiries. I decided last week to post to a local free online classified site, Kijiji, and it sold today with a couple of people coming to try it on. I had thought Still White would have a much larger global market so would have more success, but for whatever reason the local option worked out for me. You never know which one might work out!”