Perksy: Survey Marketplace That Tracks Your Moves

What is Perksy?

Perksy is a survey site that promises points to complete surveys. Those accumulated points can eventually be turned into gift cards.

How it works

When you sign up to take surveys through Perksy, you’ll provide a litany of information about yourself. When you’re sent surveys to complete, the surveys are targeted to you, based on your personal and demographic information as well as your specific location.

Perksy review

Many survey sites ask a litany of intrusive questions. But, because of this site’s location tracking, Perksy’s intrusiveness isn’t limited to the surveys.

The site’s location tracking is live on your phone at all times, even when you’re not taking surveys. So, too, are Perksy’s cookies, which track your web activity when on and off the site. They know who you are; where you go; what you buy.

Token pay

Giving up any semblance of personal privacy doesn’t net you much money, however.

Indeed, the chance of earning more than a token amount with Perksy is slim.

Reviews at the Apple store say that by the time users build up enough points to cash out (2,500 points), the site stops sending surveys. You earn the equivalent of one penny per survey, but will get $1 (100 points) if you refer (i.e. “sell out” your) friends.

The rotten pay is as much a problem with the business model as the site. Why? To conduct a valid survey, the company needs to gather a whole lot of respondents or get an exceptionally high response rate. (A nice primer on conducting valid surveys is linked here.)

So, if Perksy wants to conduct a statistically accurate survey with just 500 respondents, it has to get more than 90% of you to answer. If fewer answer, it needs to boost the survey size. The more people they survey, the less they can afford to pay.

Recommendations

If you like sharing your opinions, consider signing up for focus groups at FindFocusGroups, or FieldWork.

Focus groups pay considerably more for three reasons: They’re usually done in person; they screen participants carefully for relevance; and they will ask you far more questions. Getting on a panel is reasonably rare but more likely when you live close to the focus group’s headquarters.

What their users say: (Apple store)

Why am I getting kicked off every time I try to open this app? Was impressed with it in the beginning, but after only attaining $25 once, it’s getting harder to use. It’s almost like they really only wanted to reel you in once and after they’ve used your usefulness they pretty much toss you aside which is typical..

It’s very fun to use and the interface makes taking surveys super fun and easy. I’ve had it for I’d say two months and have answered around 50 surveys. Every time I visit a restaurant or store, one will pop up and notify me that I have a certain time period to hop on the app and answer the questions. It’s probably taken a half hour total over the course of 2 months of taking surveys here and there to reach 2470 points. I can get a 25$ gift card at 2500 points, exciting right? Well I’ve been waiting now for 3 weeks and haven’t received a single survey :).

I think it’s unfair to rate this poorly just because it takes time to build up points. I get stacks at a very consistent rate, at least 3-5 a week, but sometimes I only get 1 or 2 a week. That doesn’t mean it’s a scam! If anything it’s a fun way to spend 2 minutes if you’re bored to work towards a gift card. You can also refer friends to get 100 points which is pretty awesome.