What: Zazzle allows you to sell your art through print-on-demand. Or you can design, manufacture and sell the clothing, phone cases, coffee mugs or tote bags for other people’s art to be printed on.

Expected pay: varies

Husl$core: $$$

Commissions & Fees: Not applicable for the print-on-demand service for artists; 30% on the designers/manufacturers, who the site refers to as “makers.”

Where: Nationwide

Requirements: Be 13 or over

Review:

Let’s divide the review in two parts.

Print-on-demand artists

Zazzle allows you to upload your art and make it available on everything from greeting cards to tote bags. Like other print-on-demand operations, such as Society6, RebBubble and FineArtAmerica, you don’t have to do the production or shipping. You simply provide the art and earn a royalty for making it available to beautify coffee mugs and tote bags.

Zazzle’s print-on-demand arm is particularly strong with paper products, such as wedding invitations and customized napkins.

You set your own royalty rates. However, if you want more than a 14% royalty, the site may hit you with additional fees.

Additionally, because it appears that Zazzle uses their own independent contractor “makers” to design the products that artists can customize on their site, the availability and quality of some items may not be consistent. Where this may not affect those making paper products, like invitations and note cards, this can be a real shortcoming for artists who want to offer custom designs on tote bags or t-shirts.

For designers (makers):

You pay 30% of your revenues to the site and you have to pay a “shipping services fee.” If the product is returned, you have to replace the product and ship it again. There are copious complaints from customers about the shipping, which may be the fault of “makers” shipping late, or could be the fault of the shipping agreement at Zazzle. It’s impossible to say. But that creates a lot of risk for designers and manufacturers using this site for sales.  

While the opportunity here appears to be decent, we think Society6 and RedBubble offer a better deal for print-on-demand services. Etsy is another option for those wanting to design and manufacture their own t-shirts and tote bags, among other things. 

What their sellers say:

Kristen Juckiewicz, owner of Redwood & Vine, which is a top-seller on Zazzle, agreed to describe her experience with the site and respond to questions about Zazzle’s print quality and terms:

“I’ve found Zazzle’s print quality to be excellent. Since the site relies on user-generated content from designers as well as photos or text that a customer might add, there are bound to be occasional snafus with printing. Sometimes those are due to customers uploading low resolution photos and graphics and ignoring the warning that they may print poorly, or not heeding the bleed areas on a particular product, resulting in text or images being cut off. And sometimes there’s a problem with the designer’s template, like text that’s too light. When that happens, or when the print job just isn’t satisfactory, they’re really good about making it right with a reprint or refund.

I set my royalties between 10-15%. I find those prices to be in line with fellow Zazzle designers and with competitor sites. Above 15%, Zazzle applies a small transaction fee or carve-out. They encourage a 10-15% royalty to keep prices in a range that customers would be willing to pay, but designers are free to set whatever royalty they prefer.

Earnings expectations

“There’s really no guideline as to what a Zazzle artist can expect to earn,” Juckiewicz says. “I earned about $150,000 in 2017. There are designers who’ve been with the site for 10 years and earn only hobby revenue, and there are those who’ve achieved a full time income in far less time.”
“My Zazzle store, Redwood & Vine, started as a side hustle in 2015 when I was on maternity leave from my former job in the management consulting industry. By early 2016, it had grown to the point that I was ready to take the leap, resign from my firm and pursue it full time.
“I experimented with many different products on Zazzle before settling into a happy niche with weddings, holidays and special events. I love that on Zazzle, customers can find not only invitations, but postage, labels, menus, thank you cards, favors, photo gifts and hundreds more items. That breadth has allowed me to extend my design range to everything a customer needs for that special milestone or event.”

From SiteJabber

“Zazzle is a website where users can design and sell a variety of customized products. The design lab they offer is very simple to use due to the self-explanatory steps involved and installed guides making it very user-friendly. Also, users can set up their own store and promote their own brand.

Despite these positive attributes, users who wish to sell certain clothing items are very limited in what types of items they can specialize in. For example, my best selling items were customized shoes that made some sales. After making a few sales with these items, they ran out of stock and Ive been waiting several months for them to restock.

Also, anyone who wishes to design and sell other items such as customized underwear will be disappointed, as it has been over a year since these items have been available despite them still being an option on the website. Because of their lack of available items, I have to say this website does not provide a stable foundation for artists who have special or specific niches. The lack of consistency in their stock options makes using this website a hassle to the point the user-friendly platform simply does not make up for it.”

From the Better Business Bureau

“First, Zazzle falsely charged me membership fee when it was supposed to be a free 30 day trial period. I never used or benefited from the membership in any way, and it was cancelled upon my request. Yet, the company has not refunded me the amount that was falsely charged. After 4 different attempts to contact, the company promised to refund me the amount. I still have not received the refund after 2 weeks. This company conducts unfair business practices, and I want to expose them for misleading customers.”

From artist Cindy Hopkins Monro in All About Zazzle: 

“If, like me, you pursued art or photography as a hobby, it will be less rewarding and perhaps discouraging at first.  With persistence, you could make at least $1000 your first year, building up to a second income by year three.  The speed at which you increase sales will be determined by the time invested, the quality of your designs, the networking you do, and how successfully you have gauged your audience.  At the end of each Christmas season, take stock of your accomplishments and adjust your Zazzle related tasks accordingly (you may need more products, you may need to blog and network more often, you may need to specialize or expand you product line).”

And Plus Your Business, which is a big fan of Zazzle says:

“Create as large a virtual inventory as possible – each sale will give you a relatively low amount of money (remember the 29 cents?). You have to sell in volume to make a substantial income.”

*Updated 5/14/2021

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