What: Koji is an easy-to-use tool that can help you sell digital products, ranging from ebooks to photographs and videos

Expected pay: set by you

Husl$core: $$$$$

Commissions & fees: 15%

Where: nationwide / worldwide

Requirements: Be able to sign a legal contract

Review:

Koji is a tool that anyone with a social media account can use to make money selling digital products. But it works best if you have a big following.

Gen Z influencer Kayla Patterson, for instance, makes hundreds of dollars a week selling selfies, photos and personalized video requests. Her pics net her $20 per purchase and her videos up to $40. She uses Koji to put these products behind a pay wall and collect payment.

How it works

Kojis are mini software programs that serve as a base for almost anything that you might want to do on social media, whether that’s playing games with friends or selling things to your  followers.

To get started, you simply go to Koji’s website and register. In that process, you’ll fill in a name to use on Koji, as well as your user names for all of your relevant social media accounts. Then you simply search to find a Koji that you want to use, personalize it by filling in some information, and share. Koji does the rest.

Using Koji to make money

Some Kojis are designed to engage your audience with, say, a game or an interactive activity. However, others help you profit by making it simple for you to sell something to your followers and collect payment.

Let’s say, for instance, that you are a photographer and want to sell your images. You can open a Koji template that allows you to sell a private photo or video. Now hit “remix” and Koji will ask you to fill in several blocks of information, including one that describes what you’re selling and another that prompts you to set the price. Upload images and choose where to post — Instagram, Facebook, Reddit, YouTube, etc. Once you hit send, Koji does the rest.

When someone buys your product, you get a message alerting you to the sale and how much you’ve earned. If your Koji requires further interaction from you, you’re prompted to provide it.

Make money two ways

You earn money on every sale, but you can also earn money if someone “remixes” your Koji. This happens when one of your followers sees what you’ve posted and wants to emulate the idea. If someone hits the “remix” button on your Koji, you’ll earn a few pennies every time they make a sale. That royalty is paid for being the “inspiration” for a new Koji.

If you are a programmer, you can create new Koji templates and earn royalties too.

Site fees

Koji takes a 15% commission from your payment on most products, but has a sliding scale for charity videos and some other items, such as tickets to live events. Buyers also pay a fee to Koji if they use a credit card. 

Recommendations:

This is a great tool when you have digital products to sell — photos, videos or ebooks. But it doesn’t work well if you want to sell physical products, like branded t-shirts or coffee mugs. A better choice for the sale of physical products are print-on-demand sites such as FineArtAmericaSociety6 and Redbubble.

There are also better options if your digital product is a class. Teaching sites, such as such as Thinkific and Teachable, offer better support and tools. If you want to teach cooking, better sites include CozyMeal and ChefsFeed.

If you’re an influencer trying make a few bucks advertising products for pay, also check out Heartbeat.